Holiday lighting: Bring your list—We’ll Check it Twice
Summer temperatures made it a challenge to think about outdoor holiday lighting, but now that it’s officially fall and mornings are cooler, it’s easier to contemplate over an early a.m. mug of hot coffee. New ideas, hi-tech lights, trendy styles, traditional holiday warmth—won’t your customers like those sugar plums!
Good outdoor holiday lighting plans start with a helpful checklist:
You’ll be impressed with the new LED light forms and products for the holidays. New styles with brighter lights and that last longer or classic wreaths, pre-lit or unlit, from 24”–72”. Just ask us—we’ll be happy to show you.
Sparkling snowflakes, strings of color, traditional holiday themes, lighted garland and seasonal wreaths can all add the right touch to your customer’s house trimming and landscape. Look for commercial-grade (higher wire gauge) products that will last—and you can link more together. Swags of garland, pre-lit or unlit, will give a front porch an immediate classic and welcoming look.
✔ Know your customers
Suggest holiday products and services you know they’ll appreciate. Do they go for price or quality? Modern design, religious themes, or traditional home décor? Their children or grandchildren might like toy soldiers or Santa figures. Older customers could use a hand with hanging lights in trees or along roof peaks.
Do you offer free design or consultation? Prompt estimates and response to their needs? Discount for regular customers or for booking well before Thanksgiving? Take down and storage?
Make it easy—be sure your customers have your contact information handy. Mail them a post card, or better yet, take them a flier about your holiday lighting installation and design services and say hello.
Shop your competition. Show pricing clearly, and specify what they get for each price point package. Make practical groupings, but don’t make customers guess. Put together a deal—maybe a good bundle price on a custom length of roofline lights and clips plus a 24” diameter lighted wreath or enough lights for a tree wrap.
Just as you keep your equipment in good working order, plan time to check the work site for rotten wood, tree limbs, roof or other potential issues, and be sure they are taken care of before installation.
If your customer is using old décor, examine the plugs, wires and connections—and test all the lights. Stock up on extra bulbs and fuses—we have replacements for C7/C9 bulbs and individual LED bulbs.
A warm fire in the fireplace is nice, but no one wants fire damage to their home for the holidays. Don’t forget to discuss product safety warranties.
First time you contact your customer about holiday light plans may just be enough to plant the idea. As their calendars fill up with things to do, a follow-up call or flier could be the perfect help to make their lives easier. And plan to check back a day or two after the installation so you can make adjustments and keep your customers happy. Don’t forget to mention solid color lights can be used for 4th of July, Halloween, weddings and parties.
✔ Take down
Make the removal and storage of the holiday lights painless and prompt—do it for them! Schedule take-down and packing-up time. Have they made room in the attic or garage for the holiday décor? Or is storage a service you could provide?
And, add your house to the lighted list—impress you’re neighbors (potential customers!) with your sparkling holiday spirit.